Trend report on retail market and the importance of advertising and activations in the third place.


Situated at the foot of the table mountain, within a stone's throw from the Cape Town Stadium and in the heart of Cape Town's working harbour, the V&A Waterfront offers the visitor an abundance of unforgettable experiences. Indoor shopping and entertainment venues seamlessly merge with ocean and vistas and mountain views and the fresh sea breeze and warm African sun add zest to a cosmopolitan, vibrant atmosphere.





Monthly foot fall: 1 859 433

Click for more information about Mall Active malls.

Unique 3D concepts brought to life through mall activations

Utilising technology and 3D design we are able to showcase how the activation concept can come to life.

This allows us to showcase exactly the look and feel of the final stand elements, allowing the concept to come to life before we manufacture any element.

Read more about our unique 3D concepts.

The Smart Money is in Malls

To support the launch of the new Samsung Galaxy Pocket smart phone, Mall Active in partnership with Matchworld conceptualised and executed a stand-out "It's raining money" interactive dome, where consumers won their share of R500 000!


Featured Activations

Upcoming Activations

Nokia - 03/18/2013
Pavillion, Canal Walk, Cresta, Menlyn, Eastgate. 3 month campaign.... READ MORE >


Mall Active is the specialist mall activation company specialising in running activations in any shopping mall nationwide. Mall Active is a subsidiary of media giant, Primedia Unlimited. We specialise in the development of innovative, results-driven brand activations – giving advertisers the opportunity to positively influence their consumers right at the point-of-purchase.

Activation Guidelines

Please note that these are the general rule guidelines for mall activations. Individual malls may have their own specific rules and regulations.

contact us

Get in touch with Mall Active today to see how you can take your brand to the next level.

PAIA Manual | PAIA Requestor Form | Privacy Notice

A Division of Primedia Unlimited

Copyright © 2011 Mall Active. All rights reserved. The Mall Active brand and logo are trademarks of Primedia Unlimited.